Equifax and FICO launch Data Decision Cloud

The jointly developed platform will allow businesses to provide anti fraud concentrated customer experiences.

Equifax and FICO have teamed up to provide the Data Decisions Cloud to companies, a risk management and a marketing suite focused on offering improved client experiences for financial organisations. The agency convenes Equifax Ignite information and analytics platform with FICO Cloud applications and the FICO Decision Management Suite to help businesses analyse information points, find insights and build predictive models to lead the development of a new customers solutions. It’ll streamline the way clients interact with financial institutions and decrease costs by introducing better transparency in organisations.

We’re energized about it Broad Partnership Between Equifax and FICO. Two business leaders are joining forces to help financial institutions better meet the demands Of consumers and enhance commercial agility, said Mark W. Begor, Chief executive officer of Equifax. Our partnership will seamlessly incorporate Equifax’s Differentiated Data Resources and Ignite platform with FICO’s market leading cloud based decisioning applications. The end-to end development platform will enable companies to research opportunities, test and deploy programs and solutions within their organisation. It’ll lead the way to 3 other joint developments, including a connected platform to create new predictive information technology, A compliance-as-a service merchandise to encourage money laundering schemes and a pre screen marketing automation platform to develop FCRA compliant campaigns. Our common mission is to empower financial institutions to leverage information driven decisioning in all of their client interactions, stated William J. Lansing, Chief executive officer of FICO. With this strategic partnership, FICO and Equifax will assist organizations operationalize the best information with unparalleled predictive analytics and applied AI, and do so in a streamlined and economical way.”

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